![]() Hologram USA has faced an SEC complaint that it presents “false and misleading” information about its “exclusive” rights to use certain likenesses.) (It also has the potential to be much less ethically and legally fraught. But using the technology for telepresence, a holographic Zoom, had the potential to be so much more. Somewhere along the way, Nussbaum decided that this latter application of holograms was, perhaps, the more profound use case. Assange ended the on-stage interview by exchanging an awkward, ghostly high-five with his flesh-and-blood interviewer. It also moved beyond the world of dead celebrities and into live ones: Helping “beam” the likes of Jimmy Kimmel from Hollywood to the Country Music Awards in Nashville, and WikiLeaks’ Julian Assange from the Ecuadorian embassy, where he was holed-up under political asylum, to a speaking gig in Nantucket, Massachusetts. During that time, Hologram USA touted its creation of holograms for the likes of the late Whitney Houston and Roy Orbison. The result was Hologram USA, a company Nussbaum served for several years as vice president of sales for. Nussbaum, whose background is in the entertainment industry, loved the idea (and, presumably, the money-making potential) of giving audiences everywhere the chance to see all the artists they had never been able to see live. “We turned ourselves into the first hologram company that was going to exploit this in a real way not just one-offs and special events, but actually scale this thing.” “So we reached out to the folks that owned the patents, and the company I was working for bought them,” he said. He helped convince his boss that it was a good idea to tackle the problem themselves. At the time, he was working for Greek billionaire Alki David. “I waited for months, and it never happened,” he said. While he was never the biggest hip-hop fan, he said he couldn’t wait to be first in line to buy tickets to the Tupac Shakur world tour. In the days that followed, millions more - Nussbaum included - watched the performance online. ![]() Dre and Snoop Dogg in front of the festival’s 80,000-strong audience. ![]() In April 2012, 15 years after the iconic rapper’s untimely death, Shakur was reanimated as the “Tupac Hologram” in order to appear on stage with Dr. Long before Kanye West had the idea to gift wife Kim Kardashian West a hologram of her deceased father, the late entrepreneur and OJ Simpson attorney, Robert Kardashian, for her 40th birthday, there was Tupac Shakur and Coachella. Nussbaum is referring to the rise of the celebrity hologram. Microsoft shows off Continuum, which lets you use your phone like a PC, in new video
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